Cancer Research gets Sticky

A call for online cases studies has resulted in a burgeoning relationship between the Australian Cancer Research Foundation and Newcastle-based digital agency Sticky.

Craig Wilson and his team at Sticky met recently with the Australian Cancer Research Foundation (ACRF), who were selected by the agency to take part in a comprehensive search engine optimisation (SEO) case study.

“We recently called for applications for sites to conduct a case study on and were inundated with responses. It was difficult to select just one but ACRF stood out due to the philanthropic nature of their organisation and we felt it would be a great way for Sticky to help such an important cause,” said Craig.

The case study involves bench-marking the ACRF website’s current online search capabilities and then providing strategies and recommendations to improve results.

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